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democratic media
Democratic media is a form of media organization that strives to have the principles of democracy underlying not only the production of content, but also the organization of the entire project.
== Definition of the term ==
Democratic Media is the concept of organising media along democratic lines rather that strictly commercial and/or ideological lines. Like the idea of democracy itself, democratic media looks to transparency, inclusiveness, one-person-one-vote and other key concepts of democracy as principals of operation, ''"This is a media whose primary objectives are to inform, be open, independent and be accountable."''〔(Towards A Democratic Media - Strategic Media Planning v3 )〕 This is in contrast to the idea that media should be run by commercial operations and with an agenda to make profit from providing media and where the media reflects the opinions and values of the owner and /or advertisers It is also in contrast to state-run operations where the media reflects the value system of the state itself. Edward S Herman lays out what he thought the form that democratic media would take〔;Herman, Edward (1997) Triumph of the Market: Essays on Economics, Politics and the Media. Montreal, Black Rose Books. p.215〕
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